1. How would you describe "MOMMOM" App to your friends in one sentence?
2. How often do you open "MOMMOM" App?
3. In what occasion do you open "MOMMOM" App?
By using app screen sharing, we observe how our users use the app without guide and ask appropriate questions by following the users' actions.
Questions vary depending on each user's actions.
Question Examples
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To which tab(feature) do you want to go and why?
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In a specific screen - what would you do first? (scrolling? swiping? clicking? and why?) + next folllowing actions?
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Do you want to move to another tab? or close the app?
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In case a user doesn't click a key button(e.g., Keyword Alarm button) - we ask "Do you recongnize the Keyword Alarm bell icon?", "What do you expect to happen if you click "bell icon"? and after clicking, what will you do?"
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In what occasion would you use a certain function?
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(E.g., Hot-deal scanner)
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Do you recognize a real hot-deal?
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How have you been obtaining hot-deal information when you need to buy something with hot-deal price?
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Do you think our service can replace that and why?
Also, we present different UI options, and ask questions like above (What action would a user will take).
[Original UI of Hot-deal Scanner] [Different Version]
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Which function disappoints you? and What is your favorite function that catches you?
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What app do you use a lot (in the same category)? What community service do you use and why?